Brand: Plunge


Plunge began in 2020 from a garage, born out of founder Michael Garrett’s determination to create the ultimate cold plunge after COVID-19 forced his float spa business to close. With his father’s help, they crafted a remarkable product through continuous refinement. Their organic growth strategy included gifting plunges to health influencers like Aubrey Marcus and appearing on Shark Tank, propelling them into national recognition. Now headquartered in Sacramento, California, Plunge continues to innovate, producing cold plunges and saunas with a commitment to quality and community support, all assembled and manufactured in the USA.